![]() ![]() James and Howard are far from the first big name musicians to sing for the ailing burrito makers. Be sure to note the “making lemonade from lemons” visual pun (we see you, Chipotle). The left-field cover plays underneath Chipotle’s latest ad, which shows two competing juice stands grow into preservative-shilling behemoths before their owners realize that they would be much happier opening a crunchy food truck together. The company’s latest efforts, however, involve a strange, brilliant bit of musical marketing: pairing My Morning Jacket’s Jim James and Alabama Shakes’ Brittany Howard to cover Backstreet Boys’ classic hit “I Want It That Way.” Really. ![]() coli PR nightmare, from handing out free burritos to starting odd rewards programs. ![]() ![]() Chipotle has spent the last few months doing everything imaginable to distance itself from its E. ![]()
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